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AN
APPRAISAL OF THE IMPLEMENTATION OF THE KANO COMPREHENSIVE TOURISM MASTERPLAN,
NIGERIA
ABSTRACT
Tourism
developments plans are prepared to ensure orderly growth and development of the
tourism industry .When the implementation outcomes of such plans are defined,
the conventional approach is usually based on the ‘ex-post evaluation’. It is
done long after the implementation of the plan is completed to enable
identification of short comings and to learn lessons that can influence future
decisions. Positive as the ex-post evaluation is there is value in evaluation
during implementation, which usually is rarely carried out. This study is an
attempt to appraise the Kano Comprehensive Tourism Master Plan (KCTMP) while
its implementation is still on-going using the ‘process evaluation’ method.
Such approach is to enable the project mangers learn vital lessons that can
lead to adjustment of strategies towards achieving improved outcomes. The KCTMP
was prepared in 2005 and is to be implemented through 2005 to2020 the
implementation is designed to be in phases of 4, 5 and 5 years horizons. The
plan implementation began in 2005, currently the plan is in its second phase of
implementation with the take-off stage (2005-2007 and phase 1 (2006-2020)
completed in 2010. Data for the study were collected through interviews, field
survey and from secondary sources. For the field survey purposive sampling
techniques was adopted in which 4,132 samples of tourists’ receipts were
collected from two accommodations and 482 receipts from Kano state tourism
board. A set up criteria were used to establish the outcomes, explanations and
implications. The research reveals that, the level of implementation of KCTMP
is low. The problems militating against the successful implementation of KCTMP
stem from a number of factors including the process of its preparation. The
other factors are insufficient funding, duplication of responsibilities, low
stake holder involvement, inadequate marketing and promotion, and poor
publicity. Others are that the KCTMP failed to establish the role of Kano
tourism industry in the areas of job creation and income generation. There is
also the absence of any relevant information on the existing growth pattern of
the tourism industry which can serve as a basis for benchmarking towards future
evaluations. Tourism attraction and potentials were also poorly indentified as
they were subjectively selected which later became a bottleneck to private
investors. Recommendations are subsequently made to address the short comings
in ensuring that the subsequent phases are successfully implemented.
CHAPTER
ONE
BACKGROUND
TO THE STUDY
1.0:
INTRODUCTION
Tourism
is the science, art and business of attracting and transporting visitors,
accommodating them and graciously catering for their needs and wants; Mentosh
and Gupta (2008). Tourism is of major economic and social significance. It is
one of the largest items in the world‟s foreign trade. It is also the most
important export industry and earner of foreign exchange in many countries.
Douglars (1981) states that “Tourism is one of the fastest growing industries
of the world, and its study is of increasing academic and practical interest”.
The significance of tourism has been recognized in the developed and developing
countries. This can be seen in the establishment of government departments of
tourism, widespread encouragement and sponsorship of tourism developments and
the proliferation of small business and international corporations contributing
to add driving benefits from the tourism industry. Tourism been a powerful and
beneficial agent of both economic and social change has stimulated employment
and investment. It is known to modified land use and economic structure, and it
also makes a positive contribution to the balance of payment in many countries
throughout the world.
It
is in line with these and many other expected benefits of tourism development,
that the Kano State Ministry of Commers,Transport and Tourism commissioned
Messrs Grand TrackLimited in August 2005, to carryout a Comprehensive Tourism
MasterPlan (CTMP) of the State. This is for the realization that tourism
development has the benefit of diversifyingthe economy of the state and
generating revenue to strengthen its economic base.
1.1:
Statement of Research Problem
The
Kano Comprehensive Tourism Master Plan (KCTMP) was prepared in 2005 to guide
the development of the tourism industry of Kano state to the year 2020.
Midway
through its implementation however, there are growing concern that the plan is
not adequately guiding the development of the tourism sector in the state nor
has it engendered positive outcomes during 8 years of implementation. Useful as
thoseobservations are, they however remain mere speculations in the absence of
detailed studies. The criticisms are that the sector has not performed well in
terms of the development of attractive tourists‟ destinations and activities,
as well as its failure to ensure that the expected multiplier.
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