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IMPACT OF
AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION
ABSTRACT
The impact
of agricultural marketing cooperative on sales promotion cannot be
overemphasized. This has prompt the researcher to carryout a research work on
the subject matter, the research started by introducing the subject matter in
chapter one, background of the study, objectives of the study, research
question, statement of the problem the significance of the study was also
highlighted in this chapter. The researcher reviewed the work of different
authors in the chapter two, the concept of cooperative, meaning of agricultural
cooperative, the impact of agricultural marketing cooperative on sales
promotion, the role of agricultural cooperative improving the intensive at
farming activities. The researcher discussed the method of gathering data, the
data gathered were analyzed in chapter four. Lastly, the researcher draw a
summary of findings, conclusion in chapter five and made some recommendations
among which the researcher recommended that dishonest leadership should be
discouraged in cooperative ventures. This should be done by putting in place, adequate
checks and balances in the performances of such members. Their excess should be
properly controlled. Members who show an act of dishonesty should be properly
sanctioned and penalized according to the stipulations of the cooperative law.
TABLE OF CONTENTS
Title Page –
– – – – – – – – – i
Declaration
– – – – – – – – – ii
Approval
page – – – – – – – – – iii
Dedication –
– – – – – – – – – iv
Acknowledgement
– – – – – – – – v
Abstract – –
– – – – – – – – vi
Table of
Contents – – – – – – – – vii
CHAPTER ONE:
INTRODUCTION
1.1
Background of the Study – – – – – – 1
1.2
Statement of the Problem – – – – – – 3
1.3
Objectives of the Study – – – – – – 4
1.4 Research
Question – – – – – – – 4
1.5
Significance of the Study – – – – – – 5
1.6 Scope of
the Study – – – – – – – 6
1.7
Definition of Terms – – – – – – – 6
CHAPTER TWO:
LITREATURE REVIEW
2.1
Introduction – – – – – – – – 8
2.2 Meaning
of Cooperative Societies – – – – – 9
2.3 Concept
of Agricultural Science – – – – – 10
2.4 Meaning
of Agricultural Cooperative – – – – 10
2.5 Types of
Agriculture Cooperative – – – – – 12
2.6
Objectives of Agricultural Cooperative – – – – 14
2.7 Problems
of Agricultural Cooperative – – – – 15
2.8 Summary
of Literature Review – – – – – 16
CHAPTER
THREE: RESEARCH METHODOLOGY
3.1
Introduction – – – – – – – – 17
3.2 Research
Design – – – – – – – 17
3.3
Population of the Study – – – – – – 18
3.4 Sample
and Sampling Procedures – – – – 18
3.5 Research
Instrumentation – – – – – – 19
3.5.1
Validity – – – – – – – – – 20
3.5.2
Reliability – – – – – – – – – 21
3.6
Procedure for the Administration of the Instrument – 22
3.7 Method
of Data Presentation and Statistical Analysis – 23
3.8
Limitation of the Study – – – – – – 23
CHAPTER
FOUR: DATA PRESENTATION AND SYATSITICAL ANALYSIS
4.1
Introduction – – – – – – – – 25
4.2
Respondents’ Bio – Data – – – – – – 25
4.3
Answering the Research Question – – – – 27
4.4 Summary
of Findings – – – – – – – 34
4.5
Discussion of Findings – – – – – – 35
CHAPTER
FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1
Introduction – – – – – – – – 37
5.2
Conclusion – – – – – – – – – 39
5.3
Recommendations – – – – – – – 39
5.4
Suggestions for Further Research – – – – 41
References –
– – – – – – – – 42
Appendix I –
– – – – – – – – 43
Appendix II
– – – – – – – – 44
CHAPTER ONE
INTRODUCTION
1.1
Background of the Study
The need of
Agricultural marketing arises with the production of excess, over and above
consumption. This related to the concept of marketable surplus which is defined
as the proportion of the total output that is available for sale after
satisfying the producer. Consumption seed for next seasons planting. There is
however, an exemption in this concept; as certain agricultural commodities are
produced for meeting specific population need, this kolanut is widely grown in
the Southern part of the country, transported and sold to the people of the
Northern part of the country who relish the commodity. Marketing bridge the gap
between production and consumption. It brings together the impersonal forces of
supply and demand in respective of where the market is located. Therefore, one
is involve in marketing whether one grows yam, sells the tubers or process to
yam flour and sell it to the village or town market in the Southern part of the
country or receives supplies of grains, onions from the North.
Marketing
Cooperative are found in Nigeria to be performing unique functions towards the
development of Nigeria economic activities cooperative marketing could be a
dynamic forces in the process of economic development takes place, the
marketing system is expected to extend some influence on the social, political
and economic sphere of the society. This fact was supported by the World Bank
report of 1954 that ‘the cooperative movement can provide a valuable organizational
basis for agricultural development’ marketing cooperative also serves as
auxiliary cooperative.
Today,
marketing has assumed a very special position in cooperative movements this is
because, for any cooperative to function effectively. All must satisfy the
owners who have established it, the process of doing this by achieving the
cooperative goals then the society is buying the owners want respectively. All
together now brand types of cooperative societies have marketing function for
its major operational guide.
1.2
Statement of the Problem
Cooperative
Society serves as very strong tool which provides a favourable atmosphere for
the marketing of an agricultural product on sales promotion. The marketing that
cooperative society provides to their members include searching for a
favourable market for the farm produced of the farmers fixing to enable farmers
has optimum profit. However, the study will look into problem on how to
distribute work among members who consider themselves as equal. Furthermore,
the problem of how to maintain discipline, how to motivate member to work for
the society and how to achieve efficient management is to be insiders or
outsider, the problem especially is do the society hire outside person or do
members who will most likely not have the required training to manage the
society any how.
1.3
Objectives of the Study
i. To
examine the impact of agricultural marketing cooperatives on sales promotion.
ii. To
determine the role of agricultural cooperative in improving the intensive at
farming activities.
iii. To find
out how capital hinder agricultural cooperative development in the society.
1.4 Research
Question
i. What are
the impacts of agricultural marketing cooperatives on sales promotion?
ii. What are
the role of agricultural cooperative in improving the intensives of farming
activities?
iii. How
does low capital hinder agricultural cooperative development in the society?
1.5
Significance of the Study
This study
is designed to help marketing cooperative societies over the problems related
on how to distribute work among members, and how to maintain discipline and how
to achieve efficient management.
The research
also intended to find possible solutions to the above mentioned problems by giving
recommendations on how to prevent the future occurrence. The research aimed at
finding the relevant contribution of cooperative society toward the development
of marketing in Nigeria. It will be used to ascertain all basis fact needed.
At the end of
this research, the management of national achieves multi-purpose cooperative
society can consider the present problems facing the society. Scholars,
researchers and incoming student will benefit from these research work because
it will serve as a material to them with a view towards enhancing their
knowledge.
1.6 Scope of
the Study
This study
will examine the impact of agricultural marketing cooperatives on sales
promotion. As a result, the product findings will be limited only to National
Archives Multi-Purpose Cooperative Society in Kaduna, generalization can only
be made of similar society with the same characteristics as the subject matter.
1.7
Definition of Terms
–
Cooperative Society: Is defined as an autonomous association of persons untied
voluntarily to meet their common economic social and cultural needs and
aspiration through a jointly owned and democratic control enterprises (ICA,
1995).
– Member:
This is the registered name of the person belonging to a particular cooperative
society.
– Organization:
This is a group of person with a specific purpose who plan themselves to work
together and benefit from their effort.
– Producer:
This refers to the members that produce the farm produce.
–
Agricultural Cooperative: Those cooperatives that are engaged in agricultural
activities ranging from production, processing to marketing of agricultural
produce.
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